Filtering the Noise: Offline Data, Ad Fraud & LTV | Ep. 14 w/ Noel Geer (Connected Interactive)
Update: 2025-09-10
Description
Forget vanity metrics. Noel Geer, CEO & Founder of Connected Interactive, joins host Adam W. Barney to reveal why most brands are wasting money chasing CPMs and ROAS...and how focusing on lifetime value unlocks real, lasting growth.
In this episode of Is Anything Real in Paid Advertising?, we dive into:
- Why 84% of purchases still happen offline - and how to tie them back to digital
- The hidden cost of ad fraud (and how to filter it out before you spend a dime)
- What happens when you prioritize quality audiences over inflated reach
- Why lifetime value is the only metric worth obsessing over
If you’re tired of chasing impressions that don’t convert and want a smarter way forward, this one’s for you.
📨 Get in touch with Noel: noelg@connectedinteractive.com
🔗 Connect with Noel: https://www.linkedin.com/in/noel-geer-98855915/
🌐 Learn more about Connected Interactive: https://connectedinteractive.com/
🎧 Listen to all episodes: Is Anything Real in Paid Advertising?
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